[Suburbia Lost] Burger King - Allentown, PA
Ronny Salerno Ronny Salerno

[Suburbia Lost] Burger King - Allentown, PA

America's 2nd favorite fast food chain has always been doing things differently than McDonald's. One of those differences: one company will let their abandoned stores rot, the other won't.

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Big Macs by the “Big Mac”
Ronny Salerno Ronny Salerno

Big Macs by the “Big Mac”

Two icons: McDonald's "Big Mac" sandwich and the Daniel Carter Beard "Big Mac" bridge. The pair seem like a perfect match for a corporate fast food marketing gimmick. They almost were.

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[Suburbia Lost] You Can Tell Area Businesses Used To Be Wendy's
Ronny Salerno Ronny Salerno

[Suburbia Lost] You Can Tell Area Businesses Used To Be Wendy's

Fast food architecture has become iconic along American interstate routes and in neighborhoods all across the country. Branding is important to corporations - it creates a recognizable image of your product. So while the design of fast food buildings has changed over time, the rapid expansion of these eateries into the suburban landscape has created easily recognizable buildings.

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Lunch Break
Ronny Salerno Ronny Salerno

Lunch Break

My favorite place to take my lunch break was abandoned.

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