Fading Advertisements: Wheeling, WV
Ronny Salerno Ronny Salerno

Fading Advertisements: Wheeling, WV

Ever since putting the book together about Cincinnati’s ghost signs, I’ve been seeing fading advertisements everywhere. Consciously or subconsciously, I’m always keeping an eye out and often come across them while traveling.

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The Fates of Some Fading Signs
Ronny Salerno Ronny Salerno

The Fates of Some Fading Signs

The Schuster Electric Co. sign was once relatively obscured, hidden behind a parking garage. For a short time, it once again saw the light of day. When a new building went up nearby, it survived. If you know where to look, you can still find it. Meanwhile, other signs aren't so lucky.

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Announcing: "Fading Ads of Cincinnati"
Ronny Salerno Ronny Salerno

Announcing: "Fading Ads of Cincinnati"

I am incredibly excited to announce that I've signed an agreement with The History Press to photograph and write a book about "Ghost Signs" in the greater Cincinnati area. Defined as "fading advertisements" and "disappearing art," "ghost signs" harken back to a region's economic and cultural past. Combining modern photography with historical research, I hope to create a book that brings to light these artifacts that are hiding in plain sight.

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