The Medium is the Message
Ronny Salerno Ronny Salerno

The Medium is the Message

“It was bad enough that my alleyway already looked like the one where Bruce Wayne’s parents were killed, but now it’d also taken on the villainous vibes of Mr. Freeze’s lair—the one seen in the 1997 blockbuster known as Batman & Robin and home to Arnold Schwarzenegger’s pun-flinging version of the character.”

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FISH LOGS Tiles
Ronny Salerno Ronny Salerno

FISH LOGS Tiles

In Cincinnati's Northside neighborhood, street tiles have begun to appear. Similar to their “Toynbee” and “House of Hades” cousins, this new variant references a former neighborhood bar's signature dish.

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House of Hades Returns
Ronny Salerno Ronny Salerno

House of Hades Returns

Six years after I initially investigated the mysterious “Toynbee” and “House of Hades” tiles, new ones began to emerge in Cincinnati’s streets.

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Toynbee Tiles and House of Hades
Ronny Salerno Ronny Salerno

Toynbee Tiles and House of Hades

In search of cryptic messages embedded within the streets—I waited for traffic to subside, jogged out to the middle of the road and knelt down while an idling cab driver eyed me suspiciously.

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