Fading Advertisements: Pittsburgh
Ronny Salerno Ronny Salerno

Fading Advertisements: Pittsburgh

The city of Pittsburgh has several similarities to that of Cincinnati, both hailing from early American fortifications along Midwestern riverbanks. On top of the similar climates, economies, population size, hills, etc. - their downtowns are both rich with fading advertisements. While I’m sure there’s many more, here’s a few that I came across while recently spending a weekend there.

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The Fates of Some Fading Signs
Ronny Salerno Ronny Salerno

The Fates of Some Fading Signs

The Schuster Electric Co. sign was once relatively obscured, hidden behind a parking garage. For a short time, it once again saw the light of day. When a new building went up nearby, it survived. If you know where to look, you can still find it. Meanwhile, other signs aren't so lucky.

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Fading Advertisements: Obama on Liberty Street
Ronny Salerno Ronny Salerno

Fading Advertisements: Obama on Liberty Street

After spending the past two years documenting fading advertisements, this one doesn't really follow the theme of all those I featured in the book. Nevertheless, in a way, it was an advertisement of support for the 44th President of the United Sates and for Ollie's Trolley, the business it stands behind on Liberty Street in Cincinnati's Over-The-Rhine neighborhood. Photographed on January 19th, 2017, I felt it was an interesting thing to document on the eve of President-elect Donald Trump's inauguration. One historical election to the next.

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Some Things Are Worth Saving
Ronny Salerno Ronny Salerno

Some Things Are Worth Saving

A downtown landmark with historic roots faces an uncertain future at the crossroads of demolition and preservation.

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Book Signing At Joseph-Beth Rookwood
Ronny Salerno Ronny Salerno

Book Signing At Joseph-Beth Rookwood

I'll be hosting a discussion and book signing for Fading Ads of Cincinnati next week at Joseph-Beth Booksellers in the Rookwood Pavillion.

When: January 13th, 7:00 PM

Where: 2692 Madison Rd. Cincinnati, OH 45208

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Last Book Signing of 2015
Ronny Salerno Ronny Salerno

Last Book Signing of 2015

This coming weekend I'll be having my last book signing of the year for my new book Fading Ads of Cincinnati.

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On Television, In Stores and at a Bar: Fading Ads of Cincinnati
Ronny Salerno Ronny Salerno

On Television, In Stores and at a Bar: Fading Ads of Cincinnati

Tomorrow, November 30th, my new book Fading Ads of Cincinnati will be available. I'll be promoting the book on Fox 19's morning news show at approximately 7:45 AM followed by WCPO 9's afternoon news later that day at approximately 12:20 PM. The book will go on sale that morning through online retailers such as Arcadia and Amazon as well as in stores locally at places like Joseph-Beth, Barnes & Noble and The Booksellers on Fountain Square.

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Get "Fading Ads" beneath a Fading Ad.
Ronny Salerno Ronny Salerno

Get "Fading Ads" beneath a Fading Ad.

My new book, Fading Ads of Cincinnati, will hit local bookstores and online retailers on November 30th, 2015. That night I'll be hosting an event at Igby's in downtown Cincinnati to discuss the book and will have copies on hand for anyone looking to buy one.

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Announcing: "Fading Ads of Cincinnati"
Ronny Salerno Ronny Salerno

Announcing: "Fading Ads of Cincinnati"

I am incredibly excited to announce that I've signed an agreement with The History Press to photograph and write a book about "Ghost Signs" in the greater Cincinnati area. Defined as "fading advertisements" and "disappearing art," "ghost signs" harken back to a region's economic and cultural past. Combining modern photography with historical research, I hope to create a book that brings to light these artifacts that are hiding in plain sight.

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"Always Coca Cola"
Ronny Salerno Ronny Salerno

"Always Coca Cola"

Standing at the base of a pile of ruble that had once been 1/4 of the Ault & Wiborg Building, one couldn't help but remember the slogan that had been used from 1993-2000 by the soft drink giant who used this building as a billboard for so many years.

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